In nursing school, we had to make care plans. (I can hear all the nursing students groaning from here at that sentence.) In a care plan, we essentially had to use all this data and meds collected on a patient to develop a plan of care to help the patient get better.
Why does this pertain to blogging?
Because writing weekly care plans taught me how to write goals. You see, for each patient, we had to come up with a certain number of goals and then we had to evaluate those goals at the end of our clinical day/week.
As you can probably imagine, after nursing school, I know how to write some goals. And when I decided at the beginning of the year to get back to writing blogging tips and tricks posts, I knew I had to share how to write goals with all of you.
Plus, I wanted to rework my goals worksheet and give you guys a whole new one!
One of the first weeks of nursing school, they teach you how to write SMART goals.
You may be thinking, “uh duh, I’m not going to write stupid goals.” But that’s not what I mean. Here’s what a smart goal is:
- T=time specific
Alright, so what does this look like in the real world?
I see a lot of people say all the time “I want to increase my page views.” That’s a great goal, but what else? If you have 5,000 page views per month, technically, if you get even one page view over that you’ve achieved your goal. Congrats!
But to actually grow and to grow intentionally, you’re going to want to be more specific. So if you have 5k a month, instead of just saying you want to increase your page views, try instead to add some parameters to your goal, such as: “I want to increase my page views to 10,000 per month by the end of March 2015.”
Now you’ve got a realistic goal (because as awesome as it would be, it’s not realistic to expect 100 million page views in a month or so) and a time specific goal, so you can have something to work for.
Now how are you going to do it?
In nursing school, we called them “interventions” but for blogging, let’s just call it our action plan. What are the things you will do to obtain your goal? Maybe, for our example, you will share each post on social media, you will rework old posts to become more evergreen and shareable, and so on and so forth.
Make sense? Here’s a filled out worksheet:
(More on this facebook group later)
I included a reflection section so you can reflect on your goal and what worked well for you and what didn’t. Maybe you achieved your goal and social media sharing REALLY helped so you want to use that same “intervention” or maybe it didn’t work at all so you need to rework it.
Since the name of the game is SMART goals, and I wanted to make sure you had plenty of room, each goal will have to go on a new sheet of paper, but that way you’ll have all the room in the world to plan and set goals to your heart’s content!
Now, what’s your top blog goal?